Marketing Manager (ID:11804)

Job Role
Account Management Jobs
Contract Type
Perm
Location
UK
Salary
65k
Date Added
29/11/2022
Date Expires
27/12/2022
Industry
Banking and Finance
Leading Consumer finance brand has the opportunity for an experienced Marketing Manager to join the Brand and Comms team of Tasked with helping us build both brand awareness and consideration by creating industry disrupting campaigns across all channels.
Under the direction of the Brand and Experience Director, you’ll work with the Brand, PR, Social and product teams to bring to life personal finance campaigns across all channels – above and below the line – using a variety of tactics. You’ll need to use your knowledge to uncover consumer insights and deliver innovative integrated campaigns.
This is a hands-on role, so we’re looking for someone who can roll up their sleeves and get to work. You’ll need to demonstrate you’re a creative and quantitative thinker and are familiar with various product marketing techniques, able to track and review the performance of campaigns, in line with budget and growth expectations.
You’ll be able to share your previous experience in implementing successful targeted brand and product campaigns and demonstrate how your experience can help us with our awareness and acquisition goals.
This is a role in a small but high performing team and as such your ability to influence the wider business marketing activity is great.
A day in the life:
Studying the brands products and their unique benefits for customers, translating these into key consumer facing messages
Developing strategies and tactics to increase brand awareness and consideration
Deploying successful marketing campaigns in line with Brand guidelines, owning their implementation and working with a range of teams to ensure market effectiveness
Building strategic relationships and partner with key industry players, agencies and vendors
Working with our media agency to craft end-to-end paid media campaigns, including PPC, paid social, programmatic, display and more.
Testing and optimizing activity and driving decision making based on the results
Presenting data led insights and recommendations to stakeholders at various levels of the organisation
Monitoring and analysing market trends and competitors’ activities to ensure the brands products are positioned well within the wider FS market
Developing and maintaining good working relationships with other teams
Seeking out and seizing opportunities as they arise and continually looking to improve business working processes, looking for SMART ways to reduce both overall costs and efficiencies
Ensuring compliance (e.g. financial regulation, copyright and data protection)
About you:
You’ll have demonstrable experience in marketing together with an innovative approach to push results
You have excellent proven communication skills and experience working with cross-functional teams in brief development and translation to concept, with a keen eye for detail and accuracy
You have proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that cut through and engage customers
You’ve got experience in setting up and optimizing google Adwords, FaceBook and display campaigns as well as excellent SEO and PPC knowledge
You are motivated by data and have experience of owning and optimizing data led acquisition campaigns to deliver business results
You’re up-to-date with the latest trends and best practices in on and off line marketing and measurement
You have proven working experience as Marketing Manager, developing brand and marketing strategies, managing multiple projects simultaneously
You have a good understanding of social media, marketing and web analytics - numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
You’ve got good organisational and time-management skills
You’re a friendly, energetic character who thrives in a fun and fast-paced environment
Experience in the finance and/or tech industries an advantage
As outlined this client is a very flexible employer and operates a 1 day a week mandatory in the office – the rest is up to you, they also operate a 2 month period over the summer where you can work from anywhere in the world too. This would suit a hands on creative and quantative marketing professional that wants an empowering role working with specialists in copy, pr, creative and brand comms.
Salary up to £65k, contributory pension, healthcare, flex hours etcLeading Consumer finance brand has the opportunity for an experienced Marketing Manager to join the Brand and Comms team of Tasked with helping us build both brand awareness and consideration by creating industry disrupting campaigns across all channels.
Under the direction of the Brand and Experience Director, you’ll work with the Brand, PR, Social and product teams to bring to life personal finance campaigns across all channels – above and below the line – using a variety of tactics. You’ll need to use your knowledge to uncover consumer insights and deliver innovative integrated campaigns.
This is a hands-on role, so we’re looking for someone who can roll up their sleeves and get to work. You’ll need to demonstrate you’re a creative and quantitative thinker and are familiar with various product marketing techniques, able to track and review the performance of campaigns, in line with budget and growth expectations.
You’ll be able to share your previous experience in implementing successful targeted brand and product campaigns and demonstrate how your experience can help us with our awareness and acquisition goals.
This is a role in a small but high performing team and as such your ability to influence the wider business marketing activity is great.
A day in the life:
Studying the brands products and their unique benefits for customers, translating these into key consumer facing messages
Developing strategies and tactics to increase brand awareness and consideration
Deploying successful marketing campaigns in line with Brand guidelines, owning their implementation and working with a range of teams to ensure market effectiveness
Building strategic relationships and partner with key industry players, agencies and vendors
Working with our media agency to craft end-to-end paid media campaigns, including PPC, paid social, programmatic, display and more.
Testing and optimizing activity and driving decision making based on the results
Presenting data led insights and recommendations to stakeholders at various levels of the organisation
Monitoring and analysing market trends and competitors’ activities to ensure the brands products are positioned well within the wider FS market
Developing and maintaining good working relationships with other teams
Seeking out and seizing opportunities as they arise and continually looking to improve business working processes, looking for SMART ways to reduce both overall costs and efficiencies
Ensuring compliance (e.g. financial regulation, copyright and data protection)
About you:
You’ll have demonstrable experience in marketing together with an innovative approach to push results
You have excellent proven communication skills and experience working with cross-functional teams in brief development and translation to concept, with a keen eye for detail and accuracy
You have proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that cut through and engage customers
You’ve got experience in setting up and optimizing google Adwords, FaceBook and display campaigns as well as excellent SEO and PPC knowledge
You are motivated by data and have experience of owning and optimizing data led acquisition campaigns to deliver business results
You’re up-to-date with the latest trends and best practices in on and off line marketing and measurement
You have proven working experience as Marketing Manager, developing brand and marketing strategies, managing multiple projects simultaneously
You have a good understanding of social media, marketing and web analytics - numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
You’ve got good organisational and time-management skills
You’re a friendly, energetic character who thrives in a fun and fast-paced environment
Experience in the finance and/or tech industries an advantage
As outlined this client is a very flexible employer and operates a 1 day a week mandatory in the office – the rest is up to you, they also operate a 2 month period over the summer where you can work from anywhere in the world too. This would suit a hands on creative and quantative marketing professional that wants an empowering role working with specialists in copy, pr, creative and brand comms.
Salary up to £65k, contributory pension, healthcare, flex hours etc